[PMC Daily Consulting Insight] "You dig a little and there's nothing there"

There's a structural problem at play: those who Alan Weiss calls economic buyers are often focused on other things.

A client was sharing with me the results of some market research he's executing. He's gathering insight to assist with a coder -> architect transition in advance of a future architect -> consultant transition.

The senior manager he was interviewing shared a frustration: "Developers use terms like 'maintainable code', I dig a little into what they really …

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