[PMC Daily Consulting Insight] The supposed panacea of content upgrades

Does a bigger yard around your house lead to a more satisfying sex life?

Yesterday I mentioned that http://trustvelocity.com is a nice microcosm of what moving away from direct response towards brand marketing might look like. It's also a useful point of reflection on the idea of content upgrades. Let's dig in to both today. This is a long one, so I'll cuss and rant a little more than usual to help make it go down smooth and…

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