[PMC Daily Consulting Insight] Selling to the right

Selling your experience to clients who are in your past -- meaning clients who are further to the right of you on the Rogers adoption curve -- is a source of *temporary* leverage.

Unless you are a Laggard on the Rogers adoption curve, you are living in somebody else's future. That is a source of leverage and power if you can take your present, and make it more palatable to someone else who is in "your past", meaning clients to the right of you on the Rogers Curve.

As I think about why platform specialization 1 works, this idea kee…

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