If you're dissatisfied with the results of your lead generation, be careful where you start diagnosing.
|Aug 22||Subscriber's post|
"Maybe you are searching among the branches, for what only appears in the roots." - Rumi
Rumi could have been talking about lead generation here.
Here's how I see the "tree" of lead generation:
You have a clear point of view.
You have a clear focus, so you know exactly who you are trying to reach and exactly what is is important to them.
You have ex…