[PMC Daily Consulting Insight] Rumi on lead generation

If you're dissatisfied with the results of your lead generation, be careful where you start diagnosing.

"Maybe you are searching among the branches, for what only appears in the roots." - Rumi

Rumi could have been talking about lead generation here.

Here's how I see the "tree" of lead generation:

The Roots

  1. You have a clear point of view.

  2. You have a clear focus, so you know exactly who you are trying to reach and exactly what is is important to them.

  3. You have ex…

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