[PMC Daily Consulting Insight] "It's because we have nothing to lose."

Yes, this is a nice house I live in. Yes, this is a nice array of stuff I've surrounded myself with. And yet...

I was on a call with a Russian client recently and -- after I verbalized the caveat that I know it's dangerous to generalize about entire cultures -- I asked why all the Russian clients I've worked with are driven, risk-seeking people.

My client Alex answered simply: "It's because we have nothing to lose."

Weeks later, those words still are ringing in my …

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