In a sense, direct response marketing for expertise-driven services is an aberration.
|Sep 11||Subscriber's post|| 2|
A participant in the Expertise Incubator community of practice asked for some details about the surgical roll-back I'm doing on some elements of my direct response to brand marketing transition. I figure the paid segment of my email list is an intimate-enough environment in which to share the raw details he's asked for.
I can't remember exactly wh…