[PMC Daily Consulting Insight] De-brandifying, re-directresponsifying

In a sense, direct response marketing for expertise-driven services is an aberration.

A participant in the Expertise Incubator community of practice asked for some details about the surgical roll-back I'm doing on some elements of my direct response to brand marketing transition. I figure the paid segment of my email list is an intimate-enough environment in which to share the raw details he's asked for.

Context

I can't remember exactly wh…

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