[PMC Daily Consulting Insight] 7 sources of power

With an unregulated profession, the road to specialization is more murky, improvised, and governed only by the forces of entrepreneurship.

I've previously described 7 sources of power in our profession:

  1. Controlling access to something that is scarce but valuable.

  2. Being generous with #1 in order to improve businesses/lives of a specific audience. Brand power, in other words.

  3. Direct access to an audience. The power of freedom from intermediaries.

  4. Insight into a market combined with flexibility a…

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