With an unregulated profession, the road to specialization is more murky, improvised, and governed only by the forces of entrepreneurship.
|Sep 3||Subscriber's post|| 2|
I've previously described 7 sources of power in our profession:
Controlling access to something that is scarce but valuable.
Being generous with #1 in order to improve businesses/lives of a specific audience. Brand power, in other words.
Direct access to an audience. The power of freedom from intermediaries.
Insight into a market combined with flexibility a…